.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech startups, when adapted to getting billions in venture capital annually, have actually reared virtually $360 thousand so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That lag is due to market concentration, increased governing pressures, as well as financial uncertainties.ADWEEK spoke with 5 VCs that continue to buy adtech firms, even with these difficulties, regarding what they are actually looking for and what they steer clear of. Maybe unsurprisingly, these investors are targeting possibilities in privacy-focused technologies and also industry-specific locations like hooked up television.